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Marcela Sapone

Resident-First Property Management with Marcela Sapone, CEO of Alfred

The question is, why don’t most property management companies, and even proptech companies for that matter, take a resident-first approach? If you break it down simply from the words to start, property management is about managing the property—not about maximizing the resident experience. But what would happen if proptech companies and management companies decided to put the resident experience first? Would that improve management efficiencies, increase resident retention, and improve ROI?

This is what Alfred is doing.

Marcela Sapone, the co-founder and CEO of Alfred, breaks down the long journey of Alfred and their dedication to improving resident experience. Alfred has been an established leader in proptech and has seen tremendous growth in the last few years due to their strategy as well key acquisitions of companies such as HOM and RKW Residential. We talk trends in renting (specifically those choosing to rent), creating a marketplace of vendors for renters, and we go beyond just rental discussions with topics covering diversity in proptech.

Marcela brings the heat all throughout this episode. Listen in!

More about Marcela and Alfred
Marcela Sapone is the co-founder and CEO of Alfred, the most advanced residential technology and management platform in the U.S., specializing in a single-stop solution to maximize asset value. Alfred’s footprint expands to over 300,000 residents in single-family and multi-family rentals, in 52 markets in the U.S. and Canada. Sapone has been named to Crain’s 40 under 40, Top 30 under 30 by Forbes and among Fast Company’s Most Creative People in Business, and winner of Connect CRE’s Women in Real Estate Award in 2021. Her experiences living abroad and studying Urban Development in Buenos Aires, Shanghai, Beijing, and Bangalore as a young adult greatly influenced her work. Named one of Goldman Sachs’s “most intriguing entrepreneurs,” Sapone earned her B.A. & B.S. from Boston University as a full tuition Trustee Scholar and holds an MBA with distinction from Harvard Business School, where she created the Alfred business model from her Boston apartment. Prior to founding Alfred, Sapone began her career at McKinsey & Company, worked at a mid market Private Equity firm, American Securities, and at Bridgewater.

Alfred is the largest and most advanced residential management platform. Since its inception, Alfred has focused on providing a resident-first experience. With an unparalleled knowledge of what residents want and technology that boosts income and efficiency for owners and operators, Alfred provides a single stop that elevates the rental ecosystem for all involved. Named by Fast Company as one of the Top 50 Most Innovative Companies, Alfred’s AOS technology drives lower operating costs and higher returns for property owners and operators. Alfred’s portfolio now extends to more than 300,000 residents in 52 cities across the U.S. and Canada. 

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